What is the working model of a personal trainer?

★ Posted on 12-20,2024

Many people would say that personal trainers use their own time to provide fitness services to members in specific places. In this sense, personal coaching is a typical traditional service industry. If personal trainers want to increase their income, they must find ways to increase their charging standards per unit time. However, any price will be affected by many market factors such as consumer demand and competition, and cannot be increased indefinitely. It seems that there is an unbreakable ceiling on the income of personal trainers. Because everyone"s time is limited, it is difficult for a personal trainer to provide services to multiple members at the same time, let alone appear in different places at the same time.

There are millions of fitness people in the country. If personal trainers can enter this larger market, it will be like going from a small river to a vast ocean. So how can we achieve this state of "looking at the ocean and sighing"?

First of all, we must change our mindset. In fact, what personal trainers sell is not their time, what they really sell is their fitness knowledge. Knowledge can be copied and spread infinitely, and the cost of this spread is increasingly becoming zero.

The history of human communication and development proves this point: human beings' primitive communication relied on their own limbs, knotted ropes to remember things, and even language for early communication, conveying information about the small world around them. The emergence of written communication media (books, newspapers, magazines) has greatly accelerated and changed the process and form of civilization, breaking through the time and space limitations of communication. The emergence of electronic media such as telephones, radio, and television has greatly improved the efficiency of communication and enriched its forms of expression, ushering in a new era in the history of human communication. The new type of Internet communication has greatly reduced the cost of communication. A small CD can store several library books. Free Internet calls have begun to replace expensive overseas long distances. Internet singers can quickly broadcast without any packaging from a brokerage company. Become famous online.

If personal trainers can impart their knowledge to potential clients at an appropriate cost and earn appropriate income from clients, then the development space of this business model is unimaginable. Too many such miracles have happened in the information industry. Bill Gates created the Microsoft empire and became the world's richest man. This is the best proof.

Therefore, once a personal trainer changes his mind, changes his working mode, and adopts effectiveIf you apply your knowledge infinitely in a certain way, the income ceiling will be broken.

The second thing is to use appropriate tools. Online tools for personal trainers include online communication tools and online fitness platforms. Communication tools include email, instant messaging software (QQ, MSN, SKEPE), etc. Communication tools can assist personal trainers to communicate with clients through text, voice, and video. However, these communication tools can only complete general information communication and cannot meet the business requirements of the fitness profession.

The online fitness platform just makes up for the shortcomings of general communication tools. The online fitness system provides functions such as fitness plan formulation, fitness data recording, fitness effect analysis, historical data tracking, and teaching demonstration animations for each fitness project, which can assist personal trainers in formulating fitness plans for students and control the effects of plan execution. It is a professional working platform for fitness coaches to enter the online working mode.

❋ Tags: